ABOUT PinkGenius

Our PinkGenius Purpose

My father graduated from Harvard with an MBA, but instead of following in his footsteps, which would have been very expensive, as I had to pay for my own college and graduate degrees, I decided to take his good advice.  Here are his three key lessons;  

a) Build a network of friends you trust and lean on each other, forever. 

b) Play both offence AND defense if you want to win the game of money.

c) Ask, 'Who, What, Where, When, Why, and How?' and you'll get pretty much all the information you need. 

After a 30 year career as a female head coach to the biggest global brands and their executive leaders, I finally felt experienced enough to take this learning, from both my father and real life, and apply them to our future leaders who currently lack parity with their male counterparts.

Today, there exists a 40% gap between males and females related to Economic Participation and Opportunity. It's estimated that it will take 151 years to close this gap at the current pace. PinkGenius aspires to close that gap a litter faster by preparing young adults who identify as female to become business savvy entrepreneurs.  We call them PinkTrepreneurs. 

OUR PinkGenius Brand

PinkGenius is a global brand. The juxtaposition of pink and genius form a meaning that brings both spirit, kindness, and calm equitably along side of firm, smart, and competent.  These characteristics of warmth and competence are in all people and with the combination of both, are qualities of the greatest leaders.  

PinkGenius branding is inherently an attractor which draws others into a community of game-changers out to make a difference in the world! PinkGenius is set out to develop young leaders to take advantage of services, products, and experiences that prepare them to be business entrepreneurs before they go to college, or instead of going to college.  

Some people have bulked at first glance due to the association of the color pink to being female, however, our PinkGenius brand was intentional, with solid research behind it's creation.

A number of studies conducted with thousands of people from over a dozen countries indicate a person’s warmth and competence are the two primary ways we determine whether, and how, we intend to interact with them.  As humans we tend to assist those we perceive as warm and resist those we judge cold. We want to associate with people we consider competent and ignore those we find incompetent. See HBR, 2009, Amy JC Cuddy . 

The PinkGenius brand is a brand that represents a combination of warmth and competence that instinctually blends the two primary attractors in a way that allows them to co-exist; Pink = Warm + Trustworthy, Genius = Competent + Strong. Thus inherently, PinkGenius is a brand that invites others to interact, assist, and associate with it. 

Cuddy also points to people’s unconscious misconception that if a person is very warm then they couldn’t possibly be competent, and if they’re competent or strong, chances are they lack warmth.  The PinkGenius brand breaks this stereotype by emphasizing both warmth and competence as possible and necessary for ultimate potential. The brand exudes, invites, demonstrates and delivers respect for both.  

Ultimately, PinkGenius develops PinkTrepreneurs, an individual who considers themselves, and authentically models, warmth and competence toward others while building businesses that make a real difference.